A marshmallow package, you meet on the shelf. A t-shirt, you meet everywhere. The Marshmallow Company wanted its world to step out of the boxes and onto clothing, with one simple goal: to make people smile at first glance. I imagined a marshmallow fairground, with a crowd of colourful characters having fun between the rides. They are designed to work across several textile products, from the t-shirt to the tote bag, and take the brand well beyond the shelf.