For many young people, France Télévisions is still their parents’ TV. For the employer brand, the goal was to refresh that image and prove that France TV is more than just television, to make people want to apply for internships and work-study programmes in 2022. I designed a flyer that unfolds into a poster. It starts small, like a phone, then becomes a tablet, a computer, a television, a cinema screen and finally a poster. Each format is a place where France TV exists, and delivers part of the information: the group, its jobs, how to apply.