Handcrafted marshmallows, dehydrated until they turn crunchy. The Marshmallow Company makes them in small batches in Australia, and the pouch had to be as playful as it was premium. I imagined a small pink factory where characters bustle around the dehydrating machine, under the “Stay Mallow” banner. A window shows the real colourful marshmallows, and the story carries on on the back of the pouch.